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Duel Sensitive Softeners
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GO BACK
client
  • Bohemija

year
  • 2022

services
  • package
    design

  • logo
    design

  • brand
    strategy

Duel Sensitive Softeners

Bohemija
2022
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project
brief.

Duel's sensitive softeners come in 3 variants and the task was to make them appeal to families and moms. Communicating the softness and safety is a key point, as the product is mainly to be used on baby clothes.

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large preview image

It’s all about
the details.

creating
the beast.

The design process took an obvious direction from the very beginnig: Represent the fabric softener for clothes that need an extra delicate care. Symbolise the softness and the hypoallergenic properties.

Soft & delicate

All 3 of the flavours share pretty much the same properties and have a few key advantages that need to be clearly visible on the packaging: Allergen free, dermatologically tested and suitable for all sensitive skin. The colour theme revolves around pastele and more muted tones of blue, pink and gold.

Family care

Another important element for our client was to have a large sticker or text “+ Panthenol”. And since conditioner variants are called Family care we decided that a young family with a baby would be the most suitable key visual.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

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Campaign results

26%

boost in global sales
& revenues

34%

lower marketing
expenses

6 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

Thank you for your trust.

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