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Tretter’s Aqua
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client
  • Tretter’s

year
  • 2018

services
  • package
    design

  • brand
    strategy

Tretter’s Aqua

Tretter’s
2018
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project
brief.

A package design for medical face masks was needed by our client. The main constraint was the time limit - A very rapid (but effective) solution was needed to be built and ready for production within just a few days.

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It’s all about
the details.

creating
the beast.

What’s so special about world’s most common and ordinary drink? It’s the fact that it’s a necessity and an item that we are so used to that we don’t even think about. So it was quite a challange to transform this concept into a product that seems new, appealing and worth trying.

Tasteless? Not really.

Water is tasteless and odourless. Well that’s not entirely true. Plus our client had a few different flavours. We do firmly believe that even something as basic and as “everyday” as water can be transformed into something worth staring at.

Dissolve me

The main idea of the visual aspect was to replicate a text that is dissolving in liquid. Basically to blur the lines between the sticker and the content of the bottle.

Do not despise the water droplets that you receive, soon they will be a river.

― Bruce Mbanzabugabo

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Campaign results

new product

boost in global sales
& revenues

new product

lower marketing
expenses

3 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

Thank you for your trust.

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