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Allnature contacted our agency to redesign their packages for seeds. A design that is close to nature, simple, fresh and has a hint of ecology. Yet, it had to be versatile enough in order to be easily adaptable to the many products.
Considering the fact that the product is BIO and eco-friendly, we really wanted this information to be the focal point of the design. Something fresh and natural without distractions.
In order for the seed to grow it needs sunlight, oxygen, rich soil and plenty of water. You can see that many of the concepts were based on watercolors and gentle brush strokes. And some of those aspects were retained in the final design.
The design that Allnature chose was very literal when it comes to its meaning. Nature: green. BIO: recycled paper. Plant: visualized by a photo. An easy to comprehend approach, yet flexible enough to adapt the design to a variety of seeds.
A small selection of the designs that didn’t make it on the shleves.
We will get back to you as soon as possible.