A clothes softener / conditioner with 3 variants from Duel's diamond line needed a luxurious, premium and elegant look. A high-class product that we were asigned to dress in a velvety, prestigious packaging.
The diamond line of fabric softeners pays an homage to French luxury and aromatics. The packaging has to reflect that special, elevated feeling of buying something expensive and exclusive.
From the very beginning we were focused on incorporating a diamond as the main focal point of the design (as the product line is called diamond after all), surrounded by lots of delicate flowers. A blend of precious stones and soft, delicate elements shape the core idea of the product.
In the end our client chose a design without the diamond and with a softer, more simple look. The flowers and the colour palette play together in a perfect harmony, creating a sensual and calm experience while still capturing that premium feel.
A small selection of the designs that didn’t make it on the shleves.
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