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Duel Diamond Softeners
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client
  • Bohemija

year
  • 2022

services
  • package
    design

  • logo
    design

  • brand
    strategy

Duel Diamond Softeners

Bohemija
2022
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project
brief.

A clothes softener / conditioner with 3 variants from Duel's diamond line needed a luxurious, premium and elegant look. A high-class product that we were asigned to dress in a velvety, prestigious packaging.

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It’s all about
the details.

creating
the beast.

The diamond line of fabric softeners pays an homage to French luxury and aromatics. The packaging has to reflect that special, elevated feeling of buying something expensive and exclusive.

Aromatic luxury

From the very beginning we were focused on incorporating a diamond as the main focal point of the design (as the product line is called diamond after all), surrounded by lots of delicate flowers. A blend of precious stones and soft, delicate elements shape the core idea of the product.

Soft & Sophisticated

In the end our client chose a design without the diamond and with a softer, more simple look. The flowers and the colour palette play together in a perfect harmony, creating a sensual and calm experience while still capturing that premium feel.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

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Campaign results

38%

boost in global sales
& revenues

15%

lower marketing
expenses

26 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

Thank you for your trust.

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