Have you heard of a luxurious snack? A decadent flavour and premium feeling. That's the product. So we got to work and prepared a truly exclusive packaging to reflect on the nature of the product.
It's not often that you see a truly premium-looking bag of chips. People associate this kind of product with something cheap. So how do we communicate to the customers that it's not just your everyday potato bag?
Chips, as we know them, are common, inexpensive, and usually not representative of high-quality foods. But sweet potato chips are very different. And premium quality deserves a premium touch.
We settled on a very minimalistic design that focused on the core flavor, represented by the color of the packaging. A shiny, clean, and elevated feeling is what we were going for.
A small selection of the designs that didn’t make it on the shleves.
boost in global sales
on the supermaket
This campaign exceeded the expectations and surpassed the initial goals.
We will get back to you as soon as possible.