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Fine Gusto Jerky
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client
  • Fine Gusto

year
  • 2021

services
  • package
    design

  • branding
    refresh

Fine Gusto Jerky

Fine Gusto
2021
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project
brief.

We were tasked with refreshing / redesigning their high quality, premium jerky product line. A key factor was to create a visual identity that clearly communicates that this is both a casual snack and a “first class” product.

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Final product large preview #2 Final product large preview #2

It’s all about
the details.

creating
the beast.

In an attempt to design a premium feel we had to drift away from the traditional jerky packaging (which is usually rustic, rough and has a “power” and “roughness” associated with it).

First class dried meat

A healthy junk food is how jerky can be described. But it is also a sophisticated and bold protein source. Fine Gusto’s jerky and biltong are a top quality, premium product, made only from locally sourced ingredients from small farms, so the packaging has to reflect those factors.

Rustic elegance?

A protein packed dried, cured meat cuts doesn’t sound very posh but our client made it possible. So the packs combine modern typography, subtle colour scheme and light-reflecting lines to really stand out from the rest.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

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Campaign results

43%

boost in global sales
& revenues

23%

lower marketing
expenses

19 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

Thank you for your trust.

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