The task was simple, yet complex: Create a complete brand identity, including the name, logo, visual style and packaging for a coffee company with deep connection to Italy and the Italian café style.
How do you blend tradition, modern branding and an essence of a culture? It’s a fairly diffcult task, but we’re proud to present to you a brief overview of our thought prcoess and the different phases that we went through while giving birth to the Trepallini brand.
We always mark the work that is particularly successful. But we don’t need a stamp, a complicated engraving, a signature or a number, just a simple dot - we Italians call it a pallino. It is only when all three of us are in agreement and the coffee has “tre pallini”, all three dots, that we know our coffee meets the strictest criteria for perfect enjoyment. This is how our good Italian coffee is built on three points.
The coffee served just for your customers is therefore not embellished with commercial frills and superfluities and yet it fulfils to the letter what you expect from a wonderful Italian coffee. The taste of Italy, the strength of temperament and the aroma of tradition. An espresso after your last beer, a ristreto to wake you up, or a cappuccino for dessert. Just good Italian coffee. E basta!
A small selection of the designs that didn’t make it on the shleves.
― Federico Bonomi
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