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Trepallini
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client
  • Trepallini

year
  • 2020

services
  • package
    design

  • brand
    identity

  • brand
    strategy

Trepallini

Trepallini
2020
Project brief Project brief

project
brief.

The task was simple, yet complex: Create a complete brand identity, including the name, logo, visual style and packaging for a coffee company with deep connection to Italy and the Italian café style.

Project brief Project brief Project brief Project brief
náhled finálního produktu #2 náhled finálního produktu #2

My name is Federico Bonomi and my father has always told me:

To prepare a good italian coffe you
need to put your soul into it.

This phrase, as well as the passion for good coffee, has been in our family for 3 generations.
Sometimes we tell ourselves that coffee just runs through our veins.

We need a name. And a logo.

 
 

uno

miscela
blend

due

machcina
machine

tre

mani
hands

large preview image
large preview image

and that’s not even all of them!

creating
the beast.

How do you blend tradition, modern branding and an essence of a culture? It’s a fairly diffcult task, but we’re proud to present to you a brief overview of our thought prcoess and the different phases that we went through while giving birth to the Trepallini brand.

What is Trepallini?

We always mark the work that is particularly successful. But we don’t need a stamp, a complicated engraving, a signature or a number, just a simple dot - we Italians call it a pallino. It is only when all three of us are in agreement and the coffee has “tre pallini”, all three dots, that we know our coffee meets the strictest criteria for perfect enjoyment. This is how our good Italian coffee is built on three points.

The aroma of Italy

The coffee served just for your customers is therefore not embellished with commercial frills and superfluities and yet it fulfils to the letter what you expect from a wonderful Italian coffee. The taste of Italy, the strength of temperament and the aroma of tradition. An espresso after your last beer, a ristreto to wake you up, or a cappuccino for dessert. Just good Italian coffee. E basta!

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

Il mio padre mi diceva sempre:
„Il più importante è d´avere il pallino per far il miglior caffé.

― Federico Bonomi

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