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Fine Gusto Sorbet
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client
  • Fine Gusto

year
  • 2021

services
  • package
    design

  • brand
    strategy

Fine Gusto Sorbet

Fine Gusto
2021
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project
brief.

Fine Gusto reached to us with a request to design packages for their Italian sorbet products featuring 4 different flavours. The customer has to know it’s packed full of fruit, unlike regular ice-cream.

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Final product large preview #2 Final product large preview #2

It’s all about
the details.

creating
the beast.

The core idea of this packaging has to be the sorbet itself, obviously, but it needs to be done in a way in which it would be immediately visible that the entire product is made with fruit. It is not just a regular ice-cream.

Ice cold fruit

From the very beginning of the design process we knew exactly what had to be done here. The sorbet had to be illustrated as a refreshing, fun and cold pleasure. And is actually a healthier (made with actual fruit) version of an ice-cream.

Yes, vegan.
Yes, Italian.

Although it is an Italian invention, and the marketing walks around that idea, the packaging itself did not need many elements associated with that. The 100% vegan lable ,however, definitely had to present and clearly visible.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

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Campaign results

560%

boost in global sales
& revenues

45%

lower marketing
expenses

4 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

Thank you for your trust.

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