Fine Gusto reached to us with a request to design packages for their Italian sorbet products featuring 4 different flavours. The customer has to know it’s packed full of fruit, unlike regular ice-cream.
The core idea of this packaging has to be the sorbet itself, obviously, but it needs to be done in a way in which it would be immediately visible that the entire product is made with fruit. It is not just a regular ice-cream.
From the very beginning of the design process we knew exactly what had to be done here. The sorbet had to be illustrated as a refreshing, fun and cold pleasure. And is actually a healthier (made with actual fruit) version of an ice-cream.
Although it is an Italian invention, and the marketing walks around that idea, the packaging itself did not need many elements associated with that. The 100% vegan lable ,however, definitely had to present and clearly visible.
A small selection of the designs that didn’t make it on the shleves.
We will get back to you as soon as possible.