“We need a bold, modern and eco-friendly / nature loving brand and packaging for our vegan jerky products that also targets non-vegan consumers.” was what we got in the beginning.
Soil & Soul
The design process went through many iterations. In the beginning the focus was on the peace sign, and the “anti-meat” agenda. Later on however we settled on a more friendly, positive approach.
Using animals to promote a vegan product? Yes, why not? Being close to nature is something our client was very passionate about.
Vegan jerky needs a lot of seasong, strong and bold flavors and a lot of creativity to pull it off. So the design has to reflect that. It has to have certain “meatiness” to it.
A small selection of the designs that didn’t make it on the shleves.
We will get back to you as soon as possible.