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Vegan Jerky VEGUN
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GO BACK
client
  • Vegun

year
  • 2019

services
  • package
    design

  • logo
    design

  • brand
    identity

  • brand
    strategy

Vegan Jerky VEGUN

Vegun
2019
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project
brief.

“We need a bold, modern and eco-friendly / nature loving brand and packaging for our vegan jerky products that also targets non-vegan consumers.” was what we got in the beginning.

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large preview image
large preview image
large preview image

We need a name. And a logo.

veGENUINE

Plant Planet

Ethicalories

We Gun

Plan(e)t

Veganizer

Eat neat

St.Able

Herbivore

Soil & Soul

Vege Table

Hand Plant

It’s all about
the details.

website

digital
presentation.

For this project we also made a website. Check out the case study for that or visit the site if you’re curious!

Show me!

creating
the beast.

The design process went through many iterations. In the beginning the focus was on the peace sign, and the “anti-meat” agenda. Later on however we settled on a more friendly, positive approach.

Using animals!?

Using animals to promote a vegan product? Yes, why not? Being close to nature is something our client was very passionate about.

Meaty design

Vegan jerky needs a lot of seasong, strong and bold flavors and a lot of creativity to pull it off. So the design has to reflect that. It has to have certain “meatiness” to it.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

final product showcase bottom image final product showcase bottom image

Campaign results

new product

boost in global sales
& revenues

new product

lower marketing
expenses

5 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals. The new product launch was a success.

Thank you for your trust.

I want better

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