We were tasked with creating a complete brand identity, starting from the logo, through many individual product packages, to business cards and merchandise. All with maximum focus on organic, natural and sustainable design.
All the cosmetic products are 100% organic and natural and the packages themselves are made from recycled materials. So the designs had to represent that + keep it minimal, without any fancy extra features.
Being a well known player in the organic cosmetics business in the Czech Republic, Havlik really needs no introduction or a flashy, shiny package to stand out from the rest. Instead our focus was on the artisanal, small-batch, gentle, medicinal look. Also many of the packages had a hand written title or other element to them. Adding the human touch gave it that extra little elegance.
Everything was designed with the core philosophy of the brand in mind. Pure, natural cosmetic products. Subtle, pastelle colours, handwritten font, no sraight lines. Evoke a feeling of peace, purity and calm.
A small selection of the designs that didn’t make it on the shleves.
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