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Havlík's Apoteka
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client
  • Havlíkova Apoteka

year
  • 2019

services
  • package
    design

  • logo
    design

  • brand
    identity

  • brand
    strategy

Havlík's Apoteka

Havlíkova Apoteka
2019
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project
brief.

We were tasked with creating a complete brand identity, starting from the logo, through many individual product packages, to business cards and merchandise. All with maximum focus on organic, natural and sustainable design.

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Every brand needs a strong logo.
So we got to work.

 
 
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It’s all about
the details.

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creating
the beauty.

All the cosmetic products are 100% organic and natural and the packages themselves are made from recycled materials. So the designs had to represent that + keep it minimal, without any fancy extra features.

Artisanal look

Being a well known player in the organic cosmetics business in the Czech Republic, Havlik really needs no introduction or a flashy, shiny package to stand out from the rest. Instead our focus was on the artisanal, small-batch, gentle, medicinal look. Also many of the packages had a hand written title or other element to them. Adding the human touch gave it that extra little elegance.

Nature's wonder

Everything was designed with the core philosophy of the brand in mind. Pure, natural cosmetic products. Subtle, pastelle colours, handwritten font, no sraight lines. Evoke a feeling of peace, purity and calm.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

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Campaign results

18%

boost in global sales
& revenues

342%

increase in followers
on social networks

5 

new supermarket
chains sell it

IBK nuts were successfully established on the market, their sales goals were vastly surpassed and the brand / name was built.

Thank you for your trust.

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