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Hölzl Bier
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client
  • Hölzl

year
  • 2017

services
  • package
    design

  • logo
    design

  • brand
    identity

  • brand
    strategy

Hölzl Bier

Hölzl
2017
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project
brief.

“Build the whole brand from the ground up, was what we were challanged with. We created everything from the brand identity itself to the actual logo, packaging, digital & physical / print presence.

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large preview image

It’s all about
the details.

website

digital
presentation.

For this project we also made a website. Check out the case study for that or visit the site if you’re curious!

Show me!

creating
the beast.

We began with a more “traditional” approach, however we soon shifted towards something truly special, something that really stands out, even in the endless supermarket isles filled with beers.

Why the “Q”?

The Q in the Hölzl logo stands for quality, since it’s a handcraft beer of the highest quality, a premium product. It also adds a certain irregular touch that also symbolises that this is not your everyday machine-made liquid gold.

New age bottle

Dark, stylish, modern, bold. Those are the words that describe what Holzl bier really stands for and the bottle needs to represent this. That’s why we went with an out-of-the-box solution in order to distinguish the beer from the competition.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

When all else fails, there is music.
When that fails you, there is beer.

― James Hauenstein

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Campaign results

130%

boost in global sales
& revenues

25%

lower marketing
expenses

3 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

Thank you for your trust.

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