X

share

view
next

view next
Hobžovy brambůrky
hero_main_1.jpg
hero_main_2.jpg
hero_main_3.jpg
GO BACK
client
  • Petr Hobža a.s.

year
  • 2021

services
  • package
    redesign

  • product line
    refresh

  • brand
    strategy

Hobžovy brambůrky

Petr Hobža a.s.
2021
left graphic left graphic

project
brief.

Redesign the famous potato snack, the Moravian product line, by Petr Hobža. Important notes: Keep the traditional Moravian motives, but make it feel modern, stay true to our brand concepts and emphasise the fact that it’s not chips (no “chips” or “crisps” on the packaging).

right graphic right graphic right graphic right graphic
Final product large preview #2 Final product large preview #2

It’s all about
the details.

creating
the beast.

Being one of the most famous snacks brands in the Czech Republic, Hobža needed no revolutionary ideas to break into the market. Instead it was all about blending the familiar with the new.

We’re not chips!

A highly important detail was the claim that the potato pieces do not refer to themselves as “chips” but rather with the Czech word “brambůrky” which for all intents & purposes means the same thing.

Tradition meets new age design

The key to this redesign was the seamless blend of traditional Moravian folklore elements and the new, modern approach. The pattern represents the culture and the other elements - what the customer would expect from a modern chips bag. Chips bag? No wait … a bag of brambůrky.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

final product showcase bottom image final product showcase bottom image

I want better

Hi, I’m


,

my email is


and

I need

and I need


.

We’ve successfully received your message!

We will get back to you as soon as possible.

Thank you!