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IBK Freeze Dried Fruits
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GO BACK
client
  • IBK TRADE a.s.

year
  • 2021

services
  • package
    design

  • brand
    strategy

IBK Freeze Dried Fruits

IBK TRADE a.s.
2021
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project
brief.

A product line package design was needed for freeze-dried fruit snack on the go. The main motive was to make it fun, energetic and very colourful, as it is a tradition in IBK’s sortiment.

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Final product large preview #2 Final product large preview #2

It’s all about
the details.

creating
the beast.

When designing the package it was important to emphasise the fact that the drying method used was freezing the fruit. Also all the main information on the front had to be in both Czech and English.

Frozen fruit.
Fresh design.

The initial concepts featured a mix of real photos of the fruit and illustrations / small drawn touches to add an extra layer of subtle details. We stuck to that route all the way and it really payed off as the final packaging is unmistakably authentic and fitting this category of products.

Shiny, fun, bright.
But cold.

Bright, saturated colours in combination with big photos of the products, brushed / drawn elements and the shiniest package bag known to mankind definitely makes these healthy snacks appeal to a wide variety of audience.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

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Campaign results

18%

boost in global sales
& revenues

342%

increase in followers
on social networks

5 

new supermarket
chains sell it

This campaign exceeded the expectations and surpassed the initial goals.

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