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Total Mix
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GO BACK
client
  • IBK Trade a.s.

year
  • 2019

services
  • package
    design

  • product line
    design

  • brand
    strategy

Total Mix

IBK Trade a.s.
2019
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project
brief.

Our job was to create a package design for a dried fruit and mix of nuts product line. The fruit mix is in a 200g small resealable bag and the nut mix comes in an identical packaging but also in a “slim” variant.

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full product line

It’s all about
the details.

creating
the beast.

As per usual IBK requested that the packaging is primarily fun and very energetic. A fun snack on the go with a main target audience being physically active individuals and health enthusiasts.

A mix on the go

The “Total” product line features 9 packages in total (yes, pun intended): 3 fruit mixes, 3 nut mixes and 3 nut mixes in a slim variant. After endless amount of iterations and (very) different approaches we settled on the “show the maximum of the product all throughout the bag” idea. The customer definitely knows what to expect here.

Totally nuts!

Apart from the actual packaging we focused a lot on building the social media presence and online marketing of the products. Bright, colourful, fun, crazy and daring were the keywords for us.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

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Campaign results

37%

boost in global sales
& revenues

27%

lower marketing
expenses

9 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

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