Our job was to create a package design for a dried fruit and mix of nuts product line. The fruit mix is in a 200g small resealable bag and the nut mix comes in an identical packaging but also in a “slim” variant.
As per usual IBK requested that the packaging is primarily fun and very energetic. A fun snack on the go with a main target audience being physically active individuals and health enthusiasts.
The “Total” product line features 9 packages in total (yes, pun intended): 3 fruit mixes, 3 nut mixes and 3 nut mixes in a slim variant. After endless amount of iterations and (very) different approaches we settled on the “show the maximum of the product all throughout the bag” idea. The customer definitely knows what to expect here.
Apart from the actual packaging we focused a lot on building the social media presence and online marketing of the products. Bright, colourful, fun, crazy and daring were the keywords for us.
A small selection of the designs that didn’t make it on the shleves.
We will get back to you as soon as possible.