We were tasked with creating a branding and visual identity that would reflect the friendly and fun nature of the salted nuts product line. There were no prior designs from the company.
Creating the perfect branding was a fairly long process. After many concepts and ideas we’ve came up with a solution that represented extremely well the thought of a fun and exciting snack …
Photographing nuts and fruits. The first step in creating a visual. We decided to use real photos instead of 3D renders for a more natural look.
A lot of sketches and photos later we transfered our vision in a digital form. The keywords were FUN, EXCITING and INFORMAL. That’s what the packaging was all about.
A small selection of the designs that didn’t make it on the shleves.
― Jack Foster
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