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IBK salted nuts
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GO BACK
client
  • IBK TRADE a.s.

year
  • 2020

services
  • package
    design

  • brand
    identity

  • brand
    strategy

IBK salted nuts

IBK TRADE a.s.
2020
Project brief Project brief

project
brief.

We were tasked with creating a branding and visual identity that would reflect the friendly and fun nature of the salted nuts product line. There were no prior designs from the company.

Project brief Project brief Project brief Project brief
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full product line

It’s all about
the details.

creating
the beast.

Creating the perfect branding was a fairly long process. After many concepts and ideas we’ve came up with a solution that represented extremely well the thought of a fun and exciting snack …

Go nuts!

Photographing nuts and fruits. The first step in creating a visual. We decided to use real photos instead of 3D renders for a more natural look.

Why so serious?

A lot of sketches and photos later we transfered our vision in a digital form. The keywords were FUN, EXCITING and INFORMAL. That’s what the packaging was all about.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even
all of them!

Rules are a great way to get ideas.
All you have to do is break them.

― Jack Foster

Kešu Kešu

Campaign results

426%

boost in global sales
& revenues

90%

lower marketing
expenses

7 

new supermarket
chains sell it

IBK nuts were successfully established on the market, their sales goals were vastly surpassed and the brand / name was built.

Thank you for your trust.

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