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One day a client knocked on our door and told us: “We know how to great popcorn and we need to get it out there.” The project brief was … brief. With this simple sentence, and a single corn kernel, we got to work.
Appropriate grammages, adequate price levels, end customer typologies, positioning relative to competitors and viewing millions of numbers and charts. That is how it all began.
It would be a shame if a good product like this got a mediocre branding and packaging. So after carefully analysing the market, we were equipped with enough data to start creating with confidence.
Popcorn is already fun food. But how do you really make it stand out, how do you make it POP if you will? Well with a bit of creativity and skill. We went all out crazy, hipster and in your face with this one.
We really wanted the packaging (and overall brand) to scream FUN and good times. we went with a modern and unique style that truly speaks to those looking for a quick, pop snack.
A small selection of the designs that didn’t make it on the shleves.
We will get back to you as soon as possible.
