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POP-IT Popcorn
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client
  • POP-IT

year
  • 2019

services
  • package
    design

  • brand
    identity

  • brand
    strategy

POP-IT Popcorn

POP-IT
2019
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project
brief.

One day a client knocked on our door and told us: “We know how to great popcorn and we need to get it out there.” The project brief was … brief. With this simple sentence, and a single corn kernel, we got to work.

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Final product large preview #2 Final product large preview #2
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With a quality and fun product the goal was set.

We began an extensive market research to get a solid grasp on our target audience.

Appropriate grammages, adequate price levels, end customer typologies, positioning relative to competitors and viewing millions of numbers and charts. That is how it all began.

We did our homework.
Now let's make the brand.

 
 
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website

digital
presentation.

For this project we also made a website. Check out the case study for that or visit the site if you’re curious!

Show me!

It’s all about
the details.

creating
the beast.

It would be a shame if a good product like this got a mediocre branding and packaging. So after carefully analysing the market, we were equipped with enough data to start creating with confidence.

Pop it!

Popcorn is already fun food. But how do you really make it stand out, how do you make it POP if you will? Well with a bit of creativity and skill. We went all out crazy, hipster and in your face with this one.

Emphasis on the kernel

We really wanted the packaging (and overall brand) to scream FUN and good times. we went with a modern and unique style that truly speaks to those looking for a quick, pop snack.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

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Campaign results

426%

boost in global sales
& revenues

90%

lower marketing
expenses

7 

new supermarket
chains sell it

POP IT were successfully established on the market, their sales goals were vastly surpassed and the brand / name was built.

Thank you for your trust.

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