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POETIKO is our own child, our own creation. We've built the brand from the ground up. Slow beauty, organic, ecological, poetic. The whole design language is based on those core principles.
It was important to capture the essence of the brand: slow beauty, organic and quality ingredients and premium skincare. We went for a more artistic, color-based approach.
In a world where everyone and everything is in a rush POETIKO took a different way. The philosophy of taking your time, taking care of yourself and slowing down. This sense of calmness had to be communicated properly in the design language.
The splattering of watercolours, the subdued colour palette and the combined aesthetics create an immediately recognizable harmony and look.
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