Create a “full mouth” / “open mouth” themed packaging for a salted nuts product line. Keywords: bold, fun, eccentric, in your face. The bag itself would be long and slim. The goal was also to establish the "Shut up!” name on to an already highly saturated market.
The end goal was to make a comic-style, fun, colourful and even a bit aggressive visual that would clearly communicate “it’s snack time, go and get a pack of crunch!”.
Rarely you see a company going the route of “giving orders” and being “aggressive” with their communication on the packaging, but if done correctly, it can be a really cool twist that evokes positive emotions.
A long, slender pack filled with different sorts of nuts is an ideal snack for any occasion and any time of the day. A crunchy, quick snack that screams “Shut up and eat!”.
A small selection of the designs that didn’t make it on the shleves.
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