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Shut Up! nuts
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GO BACK
client
  • IBK Trade a.s.

year
  • 2019

services
  • package
    design

  • brand
    identity

Shut Up! nuts

IBK Trade a.s.
2019
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project
brief.

Create a “full mouth” / “open mouth” themed packaging for a salted nuts product line. Keywords: bold, fun, eccentric, in your face. The bag itself would be long and slim. The goal was also to establish the "Shut up!” name on to an already highly saturated market.

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Final product large preview #2 Final product large preview #2

It’s all about
the details.

creating
the beast.

The end goal was to make a comic-style, fun, colourful and even a bit aggressive visual that would clearly communicate “it’s snack time, go and get a pack of crunch!”.

Open wide!

Rarely you see a company going the route of “giving orders” and being “aggressive” with their communication on the packaging, but if done correctly, it can be a really cool twist that evokes positive emotions.

Quick. Fun. Nuts.

A long, slender pack filled with different sorts of nuts is an ideal snack for any occasion and any time of the day. A crunchy, quick snack that screams “Shut up and eat!”.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

final product showcase bottom image final product showcase bottom image

Campaign results

new product

boost in global sales
& revenues

new product

lowering marketing
expenses

8 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals. The new product launch was a success.

Thank you for your trust.

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