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Rauch Rooibos
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client
  • Leros

year
  • 2020

services
  • package
    design

  • product line
    design

  • brand
    strategy

Rauch Rooibos

Leros
2020
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project
brief.

One of the biggest juice and tea brands in Europe approached us with a request to create packaging for their new line of teas (Tea Bar and RooiBos). Make it evoke calmness and, at the same time, be modern and appealing.

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Final product large preview #2 Final product large preview #2

full product line

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

1 / 6

It’s all about
the details.

creating
the beast.

Both Tea Bar and RooiBos were brand new product lines, so we started from scratch. It was important to combine freshness with the sense of calmness usually associated with tea.

Green? Fresh?

Our approach to the RooiBos tea specifically was to emphasize its origin and play with the concept of a jungle biome. The packaging was playful but organic and still evoked the sense of a natural product.

Tea (but fun)

When designing the Tea Bar packaging, we went through many iterations of the "illustrated ingredient mix." Show the user what to expect, but do not make it dull (like many tea brands actually do).

final product showcase bottom image final product showcase bottom image

Campaign results

37%

boost in global sales
& revenues

27%

lower marketing
expenses

9 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

Thank you for your trust.

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