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Tretter’s Stix & Seeds
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GO BACK
client
  • Tretter’s

year
  • 2019

services
  • package
    design

  • brand
    identity

  • brand
    strategy

Tretter’s Stix & Seeds

Tretter’s
2019
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project
brief.

“Create a super fun and energetic packaging for our healthy snacks product lines: protein chips & pea sticks. Something really eye catching that doesn’t just scream “healthy and boring”.

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Final product large preview #2 Final product large preview #2

It’s all about
the details.

creating
the beast.

At first the visual style featured a vintage imagery (1920s to 1970s) with with bright and saturated colourful elements. for the final design tho, we switched to a comic book like theme, as it was far more eye-catching and better represented the actual product.

Healthy? Yes! Boring? No!

There’s a general belief that health-oriented food items are dull, bland and boring. Tretter’s Stix and Seed product lines however try to break this “rule” with bold flavours. And the visual has to capture that and communicate it clearly.

Make it POP!

A rather big focal point of the designs were the comic book style colours, typography and overall feel in combination with the information about the “protein” and “made from peas” stickers. Now that’s fun and unique!

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

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Campaign results

178%

boost in global sales
& revenues

63%

lower marketing
expenses

6 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

Thank you for your trust.

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