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Tretter’s Pork crisps
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client
  • Tretter’s

year
  • 2020

services
  • package
    design

  • brand
    identity

  • brand
    strategy

Tretter’s Pork crisps

Tretter’s
2020
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project
brief.

One of our many collaborations with Tretter’s chips included the pork crisps which needed a “punchy” and “exciting” bag design which would catch the attention of the customer even in an overcrowded supermarket shelf.

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náhled finálního produktu #2 náhled finálního produktu #2

It’s all about
the details.

creating
the beast.

At first the visual style featured a vintage imagery (1920s to 1970s) with with bright and saturated colourful elements. for the final design tho, we switched to a comic book like theme, as it was far more eye-catching and better represented the actual product.

Crispy! And delicious.

This one was a pretty big experiment for us. We started with some pork illustrations, caricatures and a variety of color and text combinations. But we finally settled on the cross (X) design with a huge product title in the center and a sneak peak of the actual product to the sides.

High protein snack

The consumer could often feel guilty when buying such snacks, so it was crucial that we display also some of the benefits. And by far the biggest one is the high protein content, which we situated right in the middle of the package.

CONCEPTS

concept
designs.

A small selection of the designs that didn’t make it on the shleves.

and that’s not even all of them!

final product showcase bottom image final product showcase bottom image

Campaign results

60%

boost in global sales
& revenues

25%

lower marketing
expenses

5 

new supermarkets
& online shops sell it

This campaign exceeded the expectations and surpassed the initial goals.

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